Third, the GCTM will prioritise the sustainable development of TRM, including by developing a common tool for preserving and protecting TRM knowledge and biodiversity and by building national capacity in this regard. Second, the GCTM will lead the global quest for high-quality data and analytics on an array of TRM products and practices, while at the same time facilitating the innovation and technological advances required to deliver safe, effective and evidence-based TRM to all who access and utilise it, leaving no one behind. In particular, the GCTM will explore how new and advanced technologies like artificial Intelligence (AI) and digital technology can support the delivery of safe and effective TRM and help develop a standard framework for validating the efficacy of TRM interventions. How exactly will the government of India-supported GCTM contribute to these outcomes?įirst, the GCTM will serve as a hub of excellence in generating evidence and promoting learning on traditional medicine, uniting ancient wisdom and modern science in pursuit of evidence-based medical care. In the Southeast Asia region and across the world, TRM must continue to be a critical tool in promoting a healthier, fairer and more sustainable future for all, in line with the WHO Traditional Medicine Strategy 2014-2023, and in keeping with the cultural practices and knowledge systems that have advanced the health and wellbeing of so many people over so many years.
Not only is TRM an increasingly significant part of the growing trillion-dollar global health, wellness, beauty, health tourism and pharmaceutical industries, but it continues to be a common source of preventive, promotive and affordable curative health for billions of people who may have minimal contact with health care services, especially beyond the primary level. A total of 170 WHO member states report the use of TRM and around 40 per cent of pharmaceuticals are originated from traditional natural products.
Globally, around 80 per cent of people access TRM. No matter what your past has taught you, or what you continue to believe and do, no matter what you look like, the size of your dress, whether you botox or not, you will always be embraced by the worldwide crusade that is Body Image Movement.The launch of the World Health Organisation (WHO) Global Centre for Traditional Medicine (GCTM) on April 19 in Jamnagar, India, marked the beginning of a bold new chapter for efforts in the Southeast Asia region and across the world to leverage the potential of traditional medicine (TRM) to advance Sustainable Development Goal (SDG) 3 on ensuring health and wellbeing for all at all ages. The Body Image Movement is a judgement-free zone. The message of Embrace has connected with millions of people around the world, and to this day I’ve never met a person that has regretted loving their body more! We walk on this planet for the shortest moment in time and it was never our purpose to spend that precious time waging a war against our body! I feel incredibly optimistic and confident about creating a global movement of positive change, because just as we’ve learned to hate our bodies, we can re-learn to love them.
We started buying into the toxic messages from people and industries that told us to be anything other than what we are and we ended up here – exhausted, disconnected and hating our bodies. We said yes to adventures, we jumped into the pool, we danced, we laughed, we gave less shits and then….we grew up. Nudey runs through the sprinkler in summer was not an invitation to ruminate on the size of our bum.
As toddlers running around in our diapers we weren’t thinking about the dimples on our legs or the jiggle in our belly.